Privacy Policy

This Privacy Policy describes how Allure Selene LLC, (the “Site” or “we”), collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interactions with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, any information that can uniquely identify an individual (including the information below) is referred to as “Personal Information.” Below is a detailed list of the Personal Information we collect and the purposes for which it is used.

Device Information

• Examples of Personal Information Collected: Web browser version, IP address, time zone, cookie information, viewed sites or products, search terms, and Site interaction details.
• Purpose of Collection: To ensure accurate Site loading and to perform analytics to optimize our Site.
• Source of Collection: Automatically collected through cookies, log files, web beacons, tags, or pixels when you access our Site.
• Disclosure for Business Purposes: Shared with our processor, Shopify.

Order Information

• Examples of Personal Information Collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
• Purpose of Collection: To fulfill orders, process payments, arrange shipping, provide invoices and order confirmations, communicate with you, screen orders for potential risk or fraud, and, with your consent, provide information or advertising related to our products or services.
• Source of Collection: Collected directly from you.
• Disclosure for Business Purposes: Shared with our processor, Shopify.

Customer Support Information

• Purpose of Collection: To provide customer support.
• Source of Collection: Collected directly from you.

Minors

The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us to request its deletion.

Sharing Personal Information

We share your Personal Information with service providers to assist us in delivering our services and fulfilling our contracts with you, as detailed above. For example:

• We use Shopify to power our online store. You can review how Shopify handles your Personal Information here: Shopify Privacy Policy.
• We may disclose your Personal Information to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other lawful requests for information, or to protect our rights.

Behavioral Advertising

We use your Personal Information to provide targeted advertisements or marketing communications that may be of interest to you. For instance:

• We use Google Analytics to understand how customers use the Site. More information on how Google uses your Personal Information can be found here: Google Privacy Policy. You can opt-out of Google Analytics here: Google Analytics Opt-Out.
• We share information about your Site usage, purchases, and interactions with our ads with our advertising partners. This may involve the use of cookies or similar technologies, depending on your location.
• For more on targeted advertising, visit the Network Advertising Initiative’s educational page: NAI Understanding Online Advertising.

You can opt-out of targeted advertising via the following links:

• Facebook: Facebook Ad Settings
• Google: Google Ads Settings
• Bing: Bing Ads Settings

Additionally, you can opt-out of some services through the Digital Advertising Alliance’s opt-out portal: DAA Opt-Out.

Using Personal Information

We use your Personal Information to offer our services, including: selling products, processing payments, shipping orders, and updating you on new products, services, and offers.

Lawful Basis

Under the General Data Protection Regulation (GDPR), if you are a resident of the European Economic Area (EEA), we process your Personal Information based on the following lawful bases:

• Your consent;
• The performance of a contract with you;
• Compliance with our legal obligations;
• Protection of your vital interests;
• Performing a task carried out in the public interest;
• Our legitimate interests, provided these do not override your fundamental rights and freedoms.

Retention

We retain your Personal Information for as long as necessary to fulfill our records and legal obligations unless you request its deletion. For information on your right of erasure, please see the ‘Your Rights’ section below.

Automatic Decision-Making

If you are an EEA resident, you have the right to object to automated decision-making (including profiling) that has a legal or significant effect on you.

We do not engage in fully automated decision-making with significant effects. Shopify, our processor, uses limited automated decision-making to prevent fraud, which does not have significant effects on you.

Your Rights

• GDPR: If you are a resident of the EEA, you have the right to access, correct, update, or erase your Personal Information. To exercise these rights, contact us through the details below. Personal Information will be processed initially in Ireland and transferred outside Europe for storage and further processing, including to Canada and the United States. For more on data transfers and GDPR compliance, see Shopify’s GDPR Whitepaper: Shopify GDPR Whitepaper.

• CCPA: If you are a California resident, you have the right to access, port, and request correction or deletion of your Personal Information. Contact us to exercise these rights. If you wish to designate an authorized agent to submit these requests on your behalf, please contact us.

Cookies

Cookies are small data files placed on your device when you visit our Site. We use various cookies, including functional, performance, advertising, and social media cookies. Cookies enhance your browsing experience by remembering actions and preferences, and provide insights on website usage.

• Necessary Cookies: Support essential functions such as shopping cart management and customer login.
• Reporting and Analytics Cookies: Help us understand and analyze site usage for better service.

Cookies may be “persistent” or “session” cookies. Persistent cookies remain until they expire or are deleted, while session cookies last until you stop browsing. You can manage cookies through your browser settings. Note that blocking cookies may affect your user experience and access to certain Site features.

For information on managing cookies, visit All About Cookies. Blocking cookies does not fully prevent third-party data sharing. Follow the “Behavioral Advertising” section for opt-out instructions.

Do Not Track

We do not alter our data collection and usage practices in response to “Do Not Track” signals due to the lack of industry-wide standards for such signals.

Changes

We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, questions, or complaints, please contact us at:

Email: help@allureselene.com

Allure Selene LLC

Last Updated: [9/16/2024]